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Friday, October 13, 2017

Friday Feature Book Review: The Richest Man in Babylon by Georges S. Clason バビロンの大富豪 「繁栄と富と幸福」はいかにして築かれるのか : ジョージ・S・クレイソン

This seems very much like an old classic story, but was written just 100 years ago, in the 1920s. The style is of a classic fable, and creates a timeless tale about how to approach wealth with the right mental attitude. Questions like why am I poor and others rich?, why am I very similar to those who are the 1% of society? You learn about many basics never taught in most schools, but common lessons known by many rich members of the population. It is enlightening and recognizable by successful business people, the true winners in economic life. If you enjoy figuring out the bigger picture, then this is an important glimpse into what you may want to know. This is really about building morals inside yourself, before running large amounts of money and making it grow for your family or legacy.

Early on, we meet a chariot maker called Bansir, who wonders like any man, why so few are rich, and how they get that way. Arkad was the richest man in Babylon, yet Bansir and Arkad grew up together, so what made the wealth gap difference so clear? Both were born poor at first, so it was not inheritance, was it something else? What could that be? Maybe it can be learned? You learn how Bansir and his friend Kobbi, the musician learn these lessons by observation. They find out how these basic wealth steps are explained in a very historic way. It often comes down to fundamentals like save part of your income, live below your means, invest for the future, take advice from experts who are qualified, take calculated risks, and many more tips on wealth. 

Many of the values explained are indeed timeless. I suspect that if you asked any number of billionaires today.  Or even other millionaires of the past, both groups would recognize the key lessons explained. It must be said that the age of the reader will change how the lessons are valued. The older billionaires of today like Warren Buffett, will know more of these lessons than the younger version of the same man. It seems that it is not just a bank account, but the values around wealth that get tested over time. Those with large amounts of significant layers of family money. 

What comes across is that time is not important to the value of these lessons. The values are clear in ancient Babylon from thousands of years ago, or the very modern Hong Kong, Singapore or Tokyo today. The lessons are timeless, and keep their value. If you like history enough to learn the foundation of wealth, then this is the book for you. It is a pleasant twist that helps review the true core of any wealth foundation. The ultimate question comes down to "how hungry are you?". What are you willing to do more than the average man? Only those strongly motivated over time can survive and accomplish what is really needed to succeed on the path to great wealth.

The Top 3 Takeaways from this book that really impact any reader are:

1) This is the story of very special people in Asia with hard wired talent that finds a way to true wealth. The pattern shows how drive, budgeting and perseverance often wins the way to immense wealth.

2) The ability to work with family and friends, needs to be learned in life. Only once you start to save and find a balance of lifestyle and expenses, do you find out all of the new skills you need to succeed longterm. 

3) This is never about somebody happy to be average. The common pattern shows that there is always a deep driver to push any rich person to a level few others ever reach.There is a clear difference between short term sacrifice and long term benefit.

This classic book reminds any reader today, of what has worked in the past, and will work in the future. The secrets of wealth creation are known, but not always the detailed execution of those same lessons. It is the will power needed especially after failure, or perseverance, that is core to success. Any reader will learn that he or she can be rich anywhere in the modern world. It is not just in the ancient city of Babylon, from times past that rewards those who learn the core lessons.

Please visit us for our Friday Feature Review where TMJ Partners will review books, movies, services and anything else with a financial theme. Follow us now for our free weekly updates, just click hereThank you for reading and learning more about how money is made in finance!

If you are interested in Sales & Trading, Banking or FinTech focused roles in Asia or Japan then click here. Follow TMJ Partners on Twitter, the world's #1 recruiter on Twitter, over 50,000+ followers already have! click here! 

あなたアジア日本セールストレーディング,
バンキング、フィンテックの役割に興味がある場合は、こちらをクリックしてくださいティエムジェィパートナーズTwitterでフォローしてください 世界中のTwitter第1位の採用企業50,000以上のフォロワーが既に持っています!クリックしてください

For more Buy-Side and Sell-Side roles in Asia-Pacific, contact our TMJ Partners Japan & Asia Finance team.



    Tokyo                                                                Tokyo
             Mark  Pink                                                  Shinichi Nagasawa
      Direct + 81 3 3505 3891                                       Direct  +81 3 3505 3891
            Email pinkmark@tmjpartners.com                         Email nagasawa@tmjpartners.com

Friday, October 6, 2017

Friday Feature Book Review: Crazy Rich Asians by Kevin Kwan クレイジーリッチアジア人 著者ケビン・クワン

The Ultra High Net Worth class are now revealed. Author Kevin Kwan, has found his perfect subject, the new super rich Asian jet set generation. He has caught fire after getting on Oprah's famous book list, and I can understand why. Different people can enjoy the story from a lot of different angles. If you have any interest in Asia, you will be surprised by some of the amazing details, and reassured by others. In a way, it seems like a special entry into a very private club that you know little about but want to be a part of. Alternatively, you want to see at least a little about what is inside.I liked right away was the detail, the author has obviously been to Shanghai, Hong Kong and Singapore. There are details that stand out by a writer who has really been there, the flavor in his descriptions is authentic. The appeal is the cultural discovery of what you think you know, what you suspect, and what could be missing in your views. After reading this book you clearly wonder, "how many people are just like those described in the book?" The personality details are all spot on. Anybody living in Asia will recognize a trait from a friend or relative in many of the characters.

Many of the Asian characters are smart, lucky, insecure, driven, arrogant, and any number of other combinations, like all people. The great thing to enjoy is how you read about them in such fun loving detail. The author does a great job in explaining these people in a very natural way. You can tell he enjoys what he sees and enjoys telling it to you, the reader, in wonderful words. He is a kind of gossip, and cannot stop himself. It is almost a guilty pleasure reading about how the secret parties and knock-off brands are really purchased even by the super rich.

The humanity of the people in the story is what keeps you interested. There is a major wedding for a wealthy Singapore family, and its members from around Asia show great insight. It all uncovers so many layers of the same family with its conflicts and rivalries that exist in families from many parts of the world. The story is not only about Asia, but also its families spread all over. Paris, London, San Francisco and New York, are all part of the background fun. You sometimes wonder where are the limits of wealth? You may even wonder are there any in a modern world like today?

The Top 3 Takeaways from this book that really impact any reader are:

1) This is the story of very special people in Asia with hard wired talent that fits the times they live in. The pattern shows how drive and perseverance often wins the way to immense wealth.

2) The ability to work with family and friends, even frenemies, needs to be learned in life. Only once you start to proceed do you find out all of the new skills you need to succeed. 

3) This is never about somebody happy to be average. The common pattern shows that there is always a deep driver to push any rich person to a level few others ever reach. There may be lucky events, but the total result of wealth is often about hard work, not pure luck.

Some of the lifestyles described for billionaire blue bloods in Asia, do make you wonder. Can you really have royal court maids given to you by the King of Thailand? Can you really have a camera built into your closet mirror with a pop up display telling you what date you last wore any part of your wardrobe? Can you have a home so large in Singapore that it predates the botanical gardens? Could it really be blocked by Google maps due to high level connections? The Asian flavour in its detail is what is so delightful. The near fights over where to find of the best kinds of food at street stalls between experts really hits home. It is all fun especially the old China vs new China culture clashes unwrap with so much local flavor, it was all delicious! Highly recommended.

Please visit us for our Friday Feature Review where TMJ Partners will review books, movies, services and anything else with a financial theme. Follow us now for our free weekly updates, just click hereThank you for reading and learning more about how money is made in finance!

If you are interested in Sales & Trading, Banking or FinTech focused roles in Asia or Japan then click here. Follow TMJ Partners on Twitter, the world's #1 recruiter on Twitter, over 50,000+ followers already have! click here! 

あなたアジア日本セールストレーディング,
バンキング、フィンテックの役割に興味がある場合は、こちらをクリックしてくださいティエムジェィパートナーズTwitterでフォローしてください 世界中のTwitter第1位の採用企業50,000以上のフォロワーが既に持っています!クリックしてください

For more Buy-Side and Sell-Side roles in Asia-Pacific, contact our TMJ Partners Japan & Asia Finance team.


    Tokyo                                                                Tokyo
             Mark  Pink                                                  Shinichi Nagasawa
      Direct + 81 3 3505 3891                                       Direct  +81 3 3505 3891
            Email pinkmark@tmjpartners.com                         Email nagasawa@tmjpartners.com

Friday, September 29, 2017

Executive Summary 52 Best Key Notes from Fin/Sum FinTech Week in Japan エグゼクティブサマリー Fin/Sum フィンテックからの52ハイライトノート

Last week's FinTech Summit in Tokyo Sept 19-22 was very ambitious in scale and breadth. Absorb my Executive Summary wrap up notes of 52 key points below. A wide number of startups, speakers and innovation were found both from domestic and international startups. There were many different sessions over the 4 days in multiple locations. These are only the top 52 highlight points. Many more were discussed and shared by many in the panels. They may take a while to read, but are really worthwhile to learn about. It will prepare you for what is already on the way within FinTech.

*1) Bitcoin, Ethereum, Litecoin and Ripple all seem to be at the forefront of cryptocurrency trading. The new coins are not the true innovation though. The real game changer is that they are all based on the Blockchain architecture.
*2) It should be noted that the Blockchain is a great concept, but it was Bitcoin via code from Satoshi Sakamoto who made it mainstream in 2009. Before then, there was no "Killer App" to prove the value of the Blockchain. Many more coins have since emerged, many even better in function.
*3) Ethereum differs from Bitcoin as it is a wider platform than just a coin or storage of value. Bitcoin has had trouble with exchanges, which have sometimes been hacked. That is the current risk for traders today.
*4) There is a big push to cut out the middle man with FinTech. Instead of using a bank or any other third party to distribute a service, new products can now go direct to users via smartphones. Music no longer needs big labels, and soon, FinTech services may no longer need banks, like they do today.
*5) FinTech in phase 1 can best be seen as a way for outsiders to improve the price or value for banking services. In phase 2, working with the banks directly from the inside, and getting access to their customer data, will be the "holy grail" for more innovative services.
*6) One of the best ways to use customer data will be by using AI or artificial intelligence to figure out what the big data can actually reveal. Cleaning the data, is a big challenge. Many feel that 90% of the effort with AI, is just "cleaning the data" so it can better be used by any algo. This may only be 10% of the effort.
*7) Alibaba founder Jack Ma also uses a term TechFin not just FinTech. When a tech company changes its software and then targets banks or other financial services, that is TechFin. It describes a Technology company that now focuses on serving Financial clients with new services.
*8) Are there common themes in FinTech? is it just Hope, Hype or Horror? Or can new services often be seen as being Small, Fast and Agile when meeting customer needs?
*9) A big driver of AI and other FinTech innovation is around cost. Back in 1981, one gigabyte would cost USD300,000 to store, but today in 2017 the cost is only 10 cents! This price reduction opens up many new ideas that before could not be afforded previously.
*10) Similar human genome project costs have come down. Back in 2001, a USD100M cost is now as low as just 3 cents today, just 16 years later!
*11) Japan will soon revise its banking law in 2018. If this happens, how many new AI uses will suddenly be allowed with the FSA or BOJ? Many new startups may be created from new business chances in the space.
*12) AI will impact jobs. Foxconn makes Apple iPhones in Chinese factories. Recently, they automated a single large factory with AI robots. This one change cut more than 60,000 staff jobs that used to run 3 shifts 24 hours a day.
*13) This year in July 2017, a human surgery that would usually take 3.5 hours by a doctor, took just 2.5 minutes by one AI Robot.
*14) The insurance area may have the biggest impact with job costs. The human capital needed from actuaries and underwriters be soon be more automated. Some 70% of these jobs today may disappear due to AI within 5-10 years.
*15) One medical AI firm in Israel can now detect cancer in users very early, stage 1 via a simple "voice change AI engine". This early stage often has a 98% recovery rate.
*16) HFT or quant driven High Frequency Trading is finding the limit of speed due to the limits of light. This speed revolution in financial trading may be in sunset mode today, but AI may restart this area and give it a new dawn tomorrow!
*17) Are there themes in investing in Japan that differ from London or San Francisco? Yes. In Japan, VC is not only concerned with returns and profits, The extra added feature is synergy by investors. Other VC centers have more hands off or silent investment partners. 
* 18) Japan seems to have more collaborative synergy with investment partners. A classic 1+1=3 type strategy where plus alpha can grow, not just investment profits.
*19) Can Bitcoin be made easy for purchasing? Yes, FinTech firm Wirex in the UK work with Visa card for Bitcoin based purchases. It has 800,000 users in 130 countries. You purchase with Visa and bills are paid in Bitcoin. Visa's global network now has 40 million merchants in 200 countries.
*20) China's Alipay had a 77% share in 2013, while TenCent had 9.6%. New services can change market share dramatically. Both now have similar shares in 2017. Wechat users now top 963 million users while QQ have 864 million users. 
*21) The goal of the Chinese payment system is not to be profitable per transaction, but to penetrate and add convenience to users. Lending and Investments can also be done with the service, and this feature can bring great profits.
*22) The culture of Red Packets to give gifts of money on new year's was a major event. By moving this online, mobile phone red packets went from RMB20 million in 2014 to over RMB14 Billion on a single in 2017! Tremendous growth.
*23) Yellow Packets have followed where people can send fractions of gold, backed by ICBC. With enough Yellow Packets in value, you can then buy actual real gold coins or bullion.
*24) More holidays and occasions are now being used for Red or Yellow Packet uses. Temples can even be given these packets for luck. Have an important interview tomorrow? Why not send a temple donation today to ensure your good luck!
*25) FinTech needs innovative ideas from innovative people. Sompo in Japan has moved into FinTech but only by hiring outsiders. Few internal transfers would work to bring in radical new ideas. As a result, 70% of all hires come from outside the firm. In fact, the CIO, COO & CMO are all from outside of Sompo.
*26) FinTech is successful when it fills a clear gap in trust or under service. Many brands like WeChat in China, Uber in the USA and many others are good examples. This concept will continue as new regulatory changes will open up those new FinTech opportunities.
*27) FinTech in Indonesia is now widespread. The country has 259 million people, but has 326 million mobile users. Over 160+ FinTech companies operate today, 41% for payments, 30% for lending, 11% for investments, and 3% for insurance. Many new areas are expanding.
*28) RegTech and InsurTech are new ways for more efficiency with slow documentation procedures. Paper based will be soon digitized.
*29) The average Trade Finance deal, like a shipment of steel between Europe & China could have a stake of paper documents that is 15-18cm thick in total. 
*30) Only 5% of trade finance documents are currently digitized. Once this system can be converted, many fewer paperwork support workers would be needed in operations. Fewer support staff can make the deal pricing that much more competitive.
*31) VC interest in FinTech is poorly balanced. The global market for financial services is USD1Trillion in value, yet VC funding is only dedicating 2% of total funds to FinTech. this will need to change.
*32) One big picture though missing from the FinTech innovation is retraining. If new automated systems can replace engineers and other legacy programmers, there may be delays from the staff themselves. 
*33) If a programmer creating automation has no path to retrain within a company, any programming work may be designed have bugs that need more work extending employment. HR needs to help the retraining process or the implementation of new FinTech systems may be delayed in execution.
*34) Traditional banks are leaving businesses in many markets with low profitability. This is leaving old markets with few competitors who could be replaced by new FinTech services. They would need to be more efficient, often needing less or no potential regulation compared to legacy banks.
*35) The average 40 year old worker in Japan today can expect a future pension at age 65 that is 30% less than what baby boomers get today. It may even be worse with a later starting age.
*36) Japan counts 1800 Trillion Yen as the total estimated savings from deposits and personal assets held today.
*37) The US counts 8700 Trillion Yen as the total estimated, over 4+ times more than Japan with 1/3 the population.
*38) Why is there a gap today? Many Japanese do NOT invest in risk assets, they save in term deposits, and do not spend.
*39) US citizens donate 130,000+ Yen per year, but Japanese citizens only donate 2,500 Yen. Only 1/3 make donations.
*40) Why is this the case? Mainly from fiscal trauma as direct result of 2 decades of deflation after the Japanese bubble.
*41) A similar example was found in the US, during the great depression and war years from 1929-1949. By 1950, spending returned and boomed in the 1960s and beyond.
*42) There is a current negative defeatist mentality found with many Japanese. They work hard, but then get fired, they study English, but fail to make progress. They try and diet, but do not lose weight, they invest but with poor returns.
*43) All of this is a cycle, and within 20 years, a rebound can be expected, but FinTech may partly accelerate this rebound.
*44) Many Japanese feel that they do not have enough savings to be taken seriously by the financial industry. The minimum lump sum is not even known. They save without a clear goal. Many Japanese banks start calling customers once 10 Million Yen is on deposit. That seems to be a typical starting point.
*45) Many Japanese feel that without a large lump sum, they will not get proper attention, but even with small monthly contributions, the paperwork involved is still high. FinTech needs to help simplify this process now stuck in frustration.
*46) Today many Japanese securities firms still "push" financial products on customers based on commissions to the seller. They are not matched to the buyers needs using big data yet.
*47) There is a income gap even in Japan, and the top 20% of High Net Worth Individuals are the prime service target.
*48) Ordinary Japanese citizens feel that there is no attractive product offering for the remaining 80% of the population.
*49) Yes, senior baby boomers are sitting on large financial assets, but 30% of this senior population passes away every 10 years. Sadly, after inheritance is done, the children often just save any cash in term deposit savings, not investments.
*50) FinTech is needed to find customised product offerings that really meet new customer needs. New biometric tools on mobiles may help smooth the process to buy them as well. This process should minimize paperwork in future. The hanko needed today in documentation needs to be ended.
*51) FinTech needs to refocus not on the senior citizens with large lump sums today, but on younger customers in future. The best way to grow loyalty is to appeal early to a customer base. The mobile smart phone may be the perfect chance for a better and more efficient distribution platform in future.
*52) Major Japanese banks offer near zero interest rate returns on today's savings & term deposits. That is hardly close to the definition of proper asset management at all. A new revolution is needed to refocus on a growing wide scale market potential of customers, the population's majority. Not a small high net worth pool coming from only a small minority of the population. This use of Technology can be used in Finance very smoothly. Such is the obvious goal of many of the startups within FinTech today. A real valuable beginning.


Please visit us for our Friday Feature Review where TMJ Partners will review books, movies, services and anything else with a financial theme.  Follow us now for our free weekly updates, just click here. Thank you for reading and learning more about how money is made in finance!

If you are interested in Sales & Trading, Banking or FinTech focused roles in Asia or Japan then click here. Follow TMJ Partners on Twitter, the world's #1 recruiter on Twitter, over 50,000+ followers already have! click here! 

あなたアジア日本セールストレーディング,
バンキング、フィンテックの役割に興味がある場合は、こちらをクリックしてくださいティエムジェィパートナーズTwitterでフォローしてください 世界中のTwitter第1位の採用企業50,000以上のフォロワーが既に持っています!クリックしてください



For more Buy-Side or Sell-Side roles in Asia-Pacific, contact our TMJ Partners Japan & Asia Finance team in Tokyo.
                  
                              Mark  Pink                                             Shinichi Nagasawa
                      Tel + 81 3 3505 3891                                    Tel  +81 3 3505 3891
          Email pinkmark@tmjpartners.com                 Email nagasawa@tmjpartners.com

Friday, September 22, 2017

Friday Feature Book Review: The Rich & How They Got That Way by Cynthia Crossen リッチとどのように彼らがそのように手に入れました

There have been many super rich people in history for a long time. So rich in fact, that they would be insulted by being called the 1%, only. This is a great book that brings a great overview of how many global class rich people there have been over time. Not just recent billionaires like Bill Gates in the 20th century, but real money. 

This is a great mix of 10 very different stories on 10 very different personalities. They are all a good representation of each of their times. The author starts with Machmud of Ghazni, who lived from 971-1030. Back then wealth was a zero sum game, a warrior takes away and other loses out. He was a military general leading an army who suffered 72 wounds from battle while gathering his wealth. It was a very large empire covering Afghanistan, Pakistan and Iran.

He spent most of his time ravaging the plains of India, and taking its gold with 100,000+ soldiers in a mobile army. Mansa Musa, was an African kind who rivals the wealth of the Sultan of Brunei today. To say that he had a lot of gold, is like saying Bill Gates had a lot of good ideas on software. As in a lot more than most humans historically, ever. In today terms, he was a billionaire. In his time it was not about "trickle down theory", more trickle up, into his pocket. Not a lot was shared with the people, but if you were in his family, you had it made.

Mansa Musa was another wealthy man who gathered a lot of gold in his time. His personal name is not well known, but his location was. He brought together African trade, mainly salt, goods and gold together in Mali, in a trading town called Timbuktu. Over time, all kinds of goods could be found there, and trade left a huge deposit of wealth. One of the most important traded goods to create wealth there, were slaves sold to Europe. He just took his cut and made sure that the market ran smoothly. He built the right platform at the right time linking African and European markets.

The book is full of interesting comments on how billionaires in many different markets used whatever they could at the time, to maximize their wealth. One thing is common with all of them, and that is none of them were lazy. They all had to fight and innovate despite changing circumstances around them. Volatile changes in any market seems normal, it is about how your adapt and not give up. Emerging market or fully developed, all markets have clear opportunities. It is all in your attitude and point of view. How to execute, is what much of the detail in this book is all about.


The Top 3 Takeaways from this book that really impact any reader are:

1) This is the story of a very special person with hard wired talent that fits the times they live in. The pattern shows how despite many other people in competition, hard work and perseverance often wins the way to immense wealth.

2) The ability to work with numbers and get comfortable with the scale needed to be successful needs to be learned on the job. Only once you start to proceed do you find out all of the new skills you need to succeed. 

3) This is never about somebody happy to be average. The common pattern shows that there is always a deep driver to push any rich person to a level few others ever reach. There may be lucky events, but the total result of wealth is about hard work, never pure luck.

Other great examples to learn about include Genghis Khan, Pope Alexander 6th, Jacob Fugger, John Law, Richard Arkwright, Howqua, Hetty Green, and Bill Gates. These were not well known to me, so I learned a lot. It is not so much what they did, but the amazing detail about how they executed and under what conditions that makes the book so interesting. It never hurt to learn from the success of others and try and apply it to your own modern situation. Lessons can be found, and advantages can be maximized for profit. Read and learn from these top-tier winners, you just never know what could be used in your own career. Highly recommended.

Please visit us for our Friday Feature Review where TMJ Partners will review books, movies, services and anything else with a financial theme. Follow us now for our free weekly updates, just click hereThank you for reading and learning more about how money is made in finance!

If you are interested in Sales & Trading, Banking or FinTech focused roles in Asia or Japan then click here. Follow TMJ Partners on Twitter, the world's #1 recruiter on Twitter, over 50,000+ followers already have! click here! 

あなたアジア日本セールストレーディング,
バンキング、フィンテックの役割に興味がある場合は、こちらをクリックしてくださいティエムジェィパートナーズTwitterでフォローしてください 世界中のTwitter第1位の採用企業50,000以上のフォロワーが既に持っています!クリックしてください

For more Buy-Side and Sell-Side roles in Asia-Pacific, contact our TMJ Partners Japan & Asia Finance team.


    Tokyo                                                                Tokyo
             Mark  Pink                                                  Shinichi Nagasawa
      Direct + 81 3 3505 3891                                       Direct  +81 3 3505 3891
            Email pinkmark@tmjpartners.com                         Email nagasawa@tmjpartners.com

Wednesday, September 20, 2017

フィンサム:フィンテック・ウィーク(9月19-22日東京)アセットマネジメントパネルセッション

今週、9月19日から22日開催の、東京のフィンテックサミットはそのスケール、幅広さにおいて野心的です。幅広い起業家、スピーカー、革新家が国内と海外から集まります。クイックノレッジ主催の第1日目、資産運用セッションには150人以上の人が参加しました。大規模なパネルが幅広いスピーカーたちの見解を議論しました。全てのパネリストから、私の気づいた点、観察記録は下記のとおりハイライトされています。
モデレーター, 北澤千秋
QUICK 資産運用討論会 フィンサム・ウィークスペシャル 「フィンテックが変える日本の資産運用」 

* 油布志行 (金融庁 総務企画局 参事官(総合政策・資産運用担当)) 
*  林千晶 (ロフトワーク代表取締役) 
*  藤野英人 (レオス・キャピタル・ワークス(ひふみ投信)代表取締役社長・最高投 資責任者(CIO))
* ポール・チャップマン (マネーツリーCEO / 創業者) 

* 今日の日本では平均40歳の働き手たちが、ベビーブーマーが現在受け取っている額より30%少ない年金を将来受け取ります。
* 日本は今日では、総額1800兆円の個人金融資産を有しています。
* 米国は総額8700兆円、3分の1程度の人口の日本の4倍の金額です。
* なぜこれだけの差があるのでしょうか?多くの日本人はリスク性資産に投資せず、定期預金にしており、消費しません。
* 米国民は年間13万円の寄付をしますが、日本人は2500円しか寄付をしません。3分の1の人しか寄付をしません。
なぜそうなっているのでしょうか?日本のバブルの後、20年間のデフレからくるトラウマです。
* 米国では1929年から1949年まで戦争後の大恐慌時代に同じような例が見られました。1950年までに消費が回復し、1960年以降のブームになりました。
* 多くの日本人には否定的で負け犬のような精神状態が見られます。一生懸命働きますが、解雇され、英語を勉強しますが、進歩しません。ダイエットしますが、やせません、投資しますが、リターンは少ないのです。
* これはすべて循環していて、20年以内にリバウンドが予想されます。然しフィンテックがこのリバウンドを一部でスピードアップします。
* 多くの日本人は貯蓄が少ないため、金融機関から真剣に考えて貰えないと感じています。最低額は知らされていません。明らかな目標を持たずに貯蓄しています。多くの日本の銀行は1千万円の貯蓄ができれば顧客と呼んでいます。これがスタートです。
* 多くの日本人は貯蓄が無ければ、注意を向けて貰えず、月にわずかの積み立てをしてもペーパーワークが増えるだけと感じています。フィンテックはこのイライラするプロセスを単純化できます。
* 現在の日本の証券会社は売り手への手数料を基準に金融商品を押し込んでいます。まだビッグデータを使用して、バイヤーのニーズに合わせることはしていません。
* 日本でも所得格差があり、富裕層の20%の人々がサービスの対象です。
* 普通の日本人市民は残り80%の人たちの為の魅力的な商品はないものと感じています。
* ベビーブーマーのシニア世代は多額の金融資産がありますが、シニアの30%は10年単位で亡くなっていきます。悲しいことに、相続が終わると、子供たちは定期預金に現金を預け、投資しません。
* フィンテックは新しい顧客のニーズに合う、カスタマイズされた金融商品を見つけるために必要とされています。これらを買うため、プロセスを円滑にするためにモバイルを使用したツールが役立ちます。このプロセスは将来、ペーパーワークを最小化してくれます。今日書類に使用されるハンコは終わらせなければいけません。
* フィンテックは今日、多額の資産を持つシニア層だけでなく、将来は若い顧客にも焦点を当てます。ロイヤルティを育てる最善の方法が早い時期に顧客ベースに訴えることです。将来、効率的な分配を行うためにはスマホがチャンスを作り出してくれます。
* 多くの日本の銀行は今日では、定期預金などにゼロに近い利率しか提供できません。これではまともな資産運用とは言えません。人口の大多数を占める幅広い潜在的顧客層に焦点を当てる新しい改革が求められます。人口の少数派から少なくない資産を持つ層が出てきます。このテクノロジーはファイナンス分野でスムーズに使用されます。今日では、これがフィンテックの起業家たちの明確な目標です。価値あるスタートです。

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